Lady Gaga further expands her foray into the technology realm with the release of her new album, ArtPop – which seeks to fuse ”music, art, fashion and technology with a new interactive worldwide community.” The album will take the form of a downloadable app designed courtesy of Gaga’s devout technology team, TechHAUS, and will aim to portray the ‘rush’ of fame via virtual simulation. The HAUS OF GAGA, the superstar’s personal creative team, has also coordinated an ‘Art Rave’ event prior to the album/app’s November 11 release, featuring collaborative works with the likes of Jeff Koons, Marina Abramovic and Robert Wilson. Though not a traditional release by any means, look for the first single from ArtPop to release on August 19, while the album will be available for pre-order on September 1.
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