Long associated with its classic bouncy ball campaign that saw more than 250,000 colorful rubber bouncy balls descending down the hilly inclines of San Francisco’s streets, Sony‘s latest piece for its in-house BRAVIA (Best Resolution Audio Visual Integrated Architecture) line is highlighted by a series of exploding paint cans. Set to “Pure Imagination” from 1971′s Willy Wonka & the Chocolate Factory, the one-and-a-half minute spot originally premiered in Germany and highlights Sony’s Bravia W9-Series of high-definition televisions. Enjoy the colorful mosaic above.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.