Sony Explodes Paint for New BRAVIA Commercial

Long associated with its classic bouncy ball campaign that saw more than 250,000 colorful rubber bouncy balls descending down the hilly inclines of San Francisco’s streets, Sony‘s latest piece for its in-house BRAVIA (Best Resolution Audio Visual Integrated Architecture) line is highlighted by a series of exploding paint cans. Set to “Pure Imagination” from 1971’s Willy Wonka & the Chocolate Factory, the one-and-a-half minute spot originally premiered in Germany and highlights Sony’s Bravia W9-Series of high-definition televisions. Enjoy the colorful mosaic above.