Isabel Marant to Design a 2013 Fall Collection for H&M

Long known for her ubiquitous wedge sneaker designs, French designer Isabel Marant is set to follow in the footsteps of Maison Martin Margiela by working with multinational clothing company H&M for a collaborative collection of affordable ready-to-wear pieces. Said Marant of the collaboration:

I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honor. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.

Notably, Marant’s collection for H&M will mark her first foray into menswear. The Isabel Marant for H&M Fall 2013 collection is due to be available in-stores worldwide and online beginning November 14.