South Korean brand FLUS made a splash on its respective market upon its recent release. Venturing toward a wider customer base, the brand presently delivers a lookbook for its Spring/Summer 2013 goods. Here we find bold formal-leaning options given a bright, colorful treatment, executed with bold patterning in time for the summer season. Blazers and shirts are adorned with jovial, yet masculine dotted motifs, bringing mint, strawberry and cornflower blue together on the same canvases. The viewer is reminded of a certain award-winning English duo while perusing this particular lookbook, yet that’s not necessarily a bad thing, and FLUS’ fresh and light take on menswear is certain to carve its own niche when it arrives stateside in the coming months.
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