Done London Speaks On Its Origins and Inspirations

Inspired by the funky and flamboyant designs seen on the walls and subway cushion seats of the London Underground, Will Rowley-Conwy produces limited edition T-shirts under his imprint “Done London.” With an acute eye for the engaging patterns found on his daily journey throughout the capital, the young designer has launched a capsule collection with prominent tube stations — Victoria, Brixton, Warren Street — as its central motif. Here, ANIMAL LONDON joins the 24-year-old in his South London studio, where stacks of vinyl stickers are getting screen-printed for guerrilla promotion purposes. Watch the short above to further learn about the street-ready brand and how it waves a flag for the larger London community as a whole.