hype cog

Japanese magazine SENSE has been a frequent collaborator with Supreme, providing a consistently stern and accurate depiction of the brand to the consummate Japanese reader. In this season’s offering, the magazine focuses closely on the detailings of several tops and shorts. While Supreme has been in the headlines in the last few weeks for things outside of direct fashion itself, the shoot refocuses what the brand has come to represent.

Read Full Article

What to Read Next

Gamu Moyo 2014 Fall/Winter Lookbook
Maison Martin Margiela Revamps Its Paris Montpensier Homme
Roger Federer Stars in Nike's "The Fly Swatter"
SOPH. - Makers of SOPHNET., F.C.R.B. and uniform experiment - Acquired by JUN CO., LTD
Holy Ghost! - Dumb Disco Ideas
Queens of the Stone Age - Kalopsia
Load More
HYPES is a real time popularity metric informing readers of what is trending