Yahoo! are trying their darnedest to attract the attention of the 18-24 demographic with the apparent bid to buy Tumblr. Under the direction of CEO Marissa Mayer, the power move would go for the now arbitrary tech acquisition amount of $1 billion USD. Unlike some of the other social media platforms out there, Tumblr appears to have strong potential in its monetization scheme which unlike the likes of Instagram bode well for any potential buyer. A look at the numbers show over 117 million visitors in April (according comScore), 107.8 million blogs, 50.6 billion posts and predictions of $100 million in revenue (through native ads) this year. While the acquisition of Instagram by Facebook earned some backlash due to Facebook’s privacy track record, would this move by Yahoo! illicit a strong enough reaction for people to quit Tumblr?
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