“Repairing is Caring” reads outside Swedish denim brand Nudie Jeans‘ new London-based concept and repair store. The recent enterprise aims at giving its customers much more than a basic “enter, purchase and leave experience,” with a conceptually-driven retail space as well as services for already purchased goods. Such offerings include free jean repair, cleaning services and 20% off for new purchases if old pairs are returned. The ground level shop is located at 29 D’Arbley Street, near Soho square.
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