The Volkswagen Golf GTi Goes Out of This World

Volkswagen and design agency DMG release this CG-heavy promotional video for the wildly successful

Automotive
360 0   Comments
Prefer Hypebeast on Google
Save

Volkswagen and design agency DMG release this CG-heavy promotional video for the wildly successful Golf GTi Mark VI. The Chinese marketed video depicts a TRON-inspired world of death-racing where the GTi is pitted against the most menacing of ostentatious hyper cars. The director goes on to explain that he wanted to “reconfirm GTis position as THE cult urban sports car,” a feat seemingly accomplished with a mere running time of a little over four-and-a-half minutes. While unrealistic and a poor display of statistics and functionality, true car fanatics can’t help but appreciate the time, effort and apparent high budget spent on the project that ultimately showcases a grand exhibition for an already phenomenal car.

Read Full Article
Text By
Share this article
Eddie Eng Managing Editor, Automotive & Culture

Eddie Eng has been an editorial content creator for over 10 years, with deep insight and experience across automotive, footwear, fashion, travel, gaming and other verticals. Based in Southern California, Eddie has maintained relationships across the automotive and fashion industries, and has helped spearhead premier initiatives for Hypebeast, including the Cars & Kicks event, collaborative products with F1, Staple, Leen Customs and others.

What to Read Next

The Many Golf Cultures of the Hamptons
Golf

The Many Golf Cultures of the Hamptons

A closer look at the clubs, communities and competing ideas of golf that coexist within the Hamptons.

The World's First ‘Minecraft’ Roller Coaster Launches Riders Out of the Nether
Travel

The World's First ‘Minecraft’ Roller Coaster Launches Riders Out of the Nether

The first official Minecraft Hotel opens alongside it in 2027.

ERL Launches "Out of This World" Electric Green Collection
Fashion

ERL Launches "Out of This World" Electric Green Collection

Eli Russell Linnetz introduces a striking trio of California-made essentials, highlighted by the return of the signature Vamp sneaker in neon foam.


Inside the Strange, Hyper-Specific World of Blondey McCoy’s New Thames Flagship
Fashion

Inside the Strange, Hyper-Specific World of Blondey McCoy’s New Thames Flagship

In a new episode of Shop Talk, skater and Thames founder Blondey McCoy walks us through the label’s new flagship and the references packed into every fixture. As he puts it: “It’s very important to look delicious.”

Nick Wooster Leaves JCPenney
Fashion

Nick Wooster Leaves JCPenney

After less than a year at the creative directorial helm of the retailer, Nick Wooster has left

Nike Air Trainer 1 Mid PRM "Draft Day" QS
Footwear Fashion

Nike Air Trainer 1 Mid PRM "Draft Day" QS

Joining the Quickstrike releases of the 1972 from Nike Sportswear in honor of this year’s NFL Draft

Mercedes-Benz GLA Concept
Automotive

Mercedes-Benz GLA Concept

Due for an official unveiling at this year’s Shanghai Motor Show before the production version

fragment design x Starbucks B-Side Harajuku Beverage Bottle "Leopard"
Design

fragment design x Starbucks B-Side Harajuku Beverage Bottle "Leopard"

As bold as the drink within, Starbucks and its Hiroshi Fujiwara-designed Omotesando B-Side concept

adidas Crazyquick Teal/Purple
Footwear Fashion

adidas Crazyquick Teal/Purple

Dropping this May alongside a plethora of additional colorways is a teal/purple edition of the

The Vintage Frames Company and Questlove Trace the History of Eyewear in Hip-Hop
Fashion

The Vintage Frames Company and Questlove Trace the History of Eyewear in Hip-Hop

Led by Corey Shapiro, International eyewear purveyors The Vintage Frames Company is best known for


Album Snippets and Tracklist from 'The Great Gatsby' Soundtrack
Music

Album Snippets and Tracklist from 'The Great Gatsby' Soundtrack

As you may know, the classic literary novel The Great Gatsby is now hitting the silver screen. And

Hall of Fame 2013 Spring/Summer Collection
Fashion

Hall of Fame 2013 Spring/Summer Collection

Fans of Hall of Fame’s brash, sports-obsessed brand of streetwear can look forward to the release

Why Is Japanese-Made Fashion So Expensive?
Fashion

Why Is Japanese-Made Fashion So Expensive?

With a failing global economy and an increase on “fast retail” where the focus lies more on cost

Wiz Khalifa - Work Hard, Play Hard (Myth Syzer Remix)
Music

Wiz Khalifa - Work Hard, Play Hard (Myth Syzer Remix)

Wiz Khalifa’s club anthem “Work Hard, Play Hard” has already received an official remix, which

Nike 2013 Spring/Summer Pre Montreal Racer "Tape" Pack
Footwear Fashion

Nike 2013 Spring/Summer Pre Montreal Racer "Tape" Pack

For 2013 spring/summer, Nike presents the Pre Montreal Racer “Tape” Pack, another

master-piece x Casio G-Shock GD100MS
Watches

master-piece x Casio G-Shock GD100MS

Renowned for its expansive range of toting goods that reaches all styles be it the pragmatic or

More ▾