Romain Gavras Creates Some Next Level Visuals In This New Samsung Ad

Romain Gavras, the Greek-French director known for his innovative approach to videos, now presents an epic commercial spot for Samsung. The filmmaker brought together medieval warriors, cheerleaders, Navy SEALs, desert buggies and cowboys for his most recent release, which promotes Samsung’s new line of Smart TVs. To highlight the myriad options for entertainment offered by Smart TV, Gavras opted to film a commercial featuring every possible movie and television genre. Where the ad begins with an intense charge of energy, it builds tension until coming to a humorous conclusion. Enjoy the clip above.