Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Settings

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App Store Google Play
Galaxy Store

Trending

  • London
  • Nike
  • PGA Tour
  • Hypegolf
  • Presidents Cup
  • Caitlin Clark
  • Nike Caitlin 1
  • Huf
Drops Shop

Joey Bada$$ - Unorthodox (Produced by DJ Premier)

Joe Bada$$ receives the animated treatment in the visual for his DJ Premier-produced tune,

Music
132 0   Comments
Prefer Hypebeast on Google
Save

Joe Bada$$ receives the animated treatment in the visual for his DJ Premier-produced tune, “Unorthodox.” The clip places the cartooned rapper in New York City, as Premier himself also makes an appearance in the aesthetic. To enjoy, simply press play above. Joey and his Pro Era pals are currently prepping for their “Beast Coastal” tour, kicking off later this month.

Read Full Article

What to Read Next

Beyoncé Expands ‘B'Day’ Into a 31-Track 20th Anniversary Edition With Unreleased Songs and a Pharrell Collab
Music

Beyoncé Expands ‘B'Day’ Into a 31-Track 20th Anniversary Edition With Unreleased Songs and a Pharrell Collab
The reissue adds first-time features with Maluma and Selena, and rebuilds the era’s videos from 35mm into 4K.
By /
31.2K    0   Comments
Save
JISOO Pairs Playful Grooves With Dark Fairy-Tale Aesthetics on "CLICK"
Music

JISOO Pairs Playful Grooves With Dark Fairy-Tale Aesthetics on "CLICK"
Directed by Joseph Kahn, the video sets romantic chemistry inside an overgrown, post-apocalyptic amusement park.
By /
651    0   Comments
Save
Beyoncé Drops a $1,000 USD Empty Vinyl Crate, and Some Fans Are Calling It Highway Robbery
Music

Beyoncé Drops a $1,000 USD Empty Vinyl Crate, and Some Fans Are Calling It Highway Robbery
The $948.01 USD wooden box celebrates ‘B’Day’ but leaves the Hive questioning its steep price tag.
By /
6.5K    1   Comments
Save
CDs Are Booming Again With 17.5 Million Units Sold in the First Half of 2026
Music

CDs Are Booming Again With 17.5 Million Units Sold in the First Half of 2026
Gen Z and Millennial buyers are purchasing CDs primarily as collectibles, with half not even owning a player.
5 Sources
5 Sources /
2.8K    0   Comments
Save
Big Boi Announces 'Shoes For Running' Tour
Music

Big Boi Announces 'Shoes For Running' Tour
Big Boi’s about to hit the road in support of recent album release Vicious Lies & Dangerous Rumors.
By Aymen Ahmed /
197    0   Comments
Save
Lil B - Keep Sagging
Music

Lil B - Keep Sagging
Contrary to what you may think due to the title of the track, Lil B is here speaking on some real
By /
389    0   Comments
Save
Tame Impala - Mind Mischief (The Field Remix)
Music

Tame Impala - Mind Mischief (The Field Remix)
Tame Impala gets a new remix for their track “Mind Mischief” from Swedish producer The Field. The
By Aymen Ahmed /
170    0   Comments
Save
CHVRCHES - Recover
Music

CHVRCHES - Recover
Synth-pop trio CHVRCHES drop off a galactic visual for the title track to their forthcoming EP,
By /
263    0   Comments
Save
Stone Island 2013 Spring/Summer Video Lookbook
Fashion

Stone Island 2013 Spring/Summer Video Lookbook
Stone Island, the pinnacle Italian sportswear brand, loses no steps in its new Spring/Summer 2013
By /
515    0   Comments
Save
VIVASTUDIO 2013 Spring/Summer "Spiritualized" Lookbook
Fashion

VIVASTUDIO 2013 Spring/Summer "Spiritualized" Lookbook
VIVASTUDIO has released its lookbook for Spring/Summer 2013, entitled “Spiritualized.” The lookbook
By /
305    0   Comments
Save
EASTPAK 2013 Spring/Summer Authentic Leather Collection
Fashion

EASTPAK 2013 Spring/Summer Authentic Leather Collection
EASTPAK’s newest collection for Spring/Summer 2013 is designed for the refined urbanite. The brand
By /
498    0   Comments
Save
Essentials: Andrea Rosso of 55DSL
Fashion

Essentials: Andrea Rosso of 55DSL
55DSL was originally conceived as an offshoot of Diesel, the revered Italian brand. It spawned
By /
605    0   Comments
Save
NEIGHBORHOOD 2013 Spring/Summer M-65 . CAMO & EMB / C-JKTs
Fashion

NEIGHBORHOOD 2013 Spring/Summer M-65 . CAMO & EMB / C-JKTs
NEIGHBORHOOD presents a pair of fresh new jackets for Spring/Summer 2013: the M-65 . CAMO & EMB
By /
422    0   Comments
Save
Moncler Gamme Rouge 2013 Fall/Winter Collection
Fashion

Moncler Gamme Rouge 2013 Fall/Winter Collection
Moncler and its Gamme Rouge line radically switch gears from the spring presentation to debut its
By /
396    0   Comments
Save
Nike Lunar Solstice Mid SP White Label Pack
Footwear Fashion

Nike Lunar Solstice Mid SP White Label Pack
Coming soon from Nike Sportswear is a special White Label Pack featuring a newly developed hybrid
By /
761    0   Comments
Save
Superior Labor 2013 Spring/Summer Collection
Fashion

Superior Labor 2013 Spring/Summer Collection
Japanese lifestyle brand Superior Labor presents its latest collection for the new season, hailing
By /
2.0K    0   Comments
Save
More ▾