Having recently made national headlines for awkwardly kissing a Daytona 500 reporter on a pit lane, polymath rapper 50 Cent remains focused on driving the success of his many entrepreneurial ventures. The Queens, New York native has been seen tirelessly working to keep his promotional boxing company afloat while his fledgling headphones label, SMS Audio, looks to compete with similarly positioned, rapper-funded brands. However his longtime fans from the days of G-Unit Radio mixtapes couldn’t be less concerned with his recent portfolio expansion as his fifth studio album and its mid-2013 release date is much more exciting. With each minute of his time just as valuable as the next, 50 Cent scheduled a video interview with our sister-site HYPETRAK in his Manhattan office to discuss, among many things, his past, present and future. In Part 1 from last week the rap mogul spoke on his responsibilities at SMS Audio, the difference between this upcoming album and his critically-acclaim debut, as well as today’s artists’ current fixation with fashion. In Part 2 of “Cut From A Different Cloth,” 50 speaks on society’s love to see the greats perish, rappers from the digital age, and why his projects are now measured against his past efforts rather than the current landscape of music.
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