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Effortlessly walking the line between technical innovation and artistic expression, Hublot finds a way to pair the storied fabric of denim with the unrelated realm of timekeeping to produce the aptly titled Jeans Watch Collection. Self-proclaimed as the first luxury watch collection made with denim materials, the Swiss brand enlisted a renowned Italian manufacturer who supplies the world’s biggest brands to aid in creating a durable band made with a sturdy cotton twill fabric sewn onto black rubber with beige stitching and a steel buckle. Consisting of three watches for the ladies, this collection also offers an ultra-technical men’s diving watch dubbed the Oceanographic 4000 Jeans. Each piece will feature a steel casing and bezel, crystal sapphire with interior/exterior anti-reflective coating, water-resistance of approximately 100 meters, a mechanical automatic chronograph with date, and the availability of certain diamond settings. Be on the looking for this limited edition range to release exclusively at select Hublot boutiques in the near future.