Following appearances on a string of magazine covers (including being named GQ‘s “Hottest Woman of the 21st Century”), the release of a self-produced HBO documentary, and a show-stopping performance at this year’s Super Bowl, Beyoncé is set to continue her massive year with a modeling debut for H&M. Queen Bey has been tapped as the face of the label’s Summer 2013 campaign while rumors suggest she may even be contributing some designs for the upcoming collection. Shot here by Inez & Vinoodh in the Bahamas, Beyoncé’s full “Beyoncé as Mrs. Carter in H&M” campaign will soon be revealed in its entirety – along with an accompanying commercial set to her upcoming track “Standing on the Sun” – as the Summer 2013 collection is expected to hit stores in May.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.