Dubstep powerhouse Skrillex features in G-Star‘s latest endeavor–”The Art of RAW”. The campaign captures the G-Star fascination with the many facets of RAW in experimental combinations, throwing in a Skeleton Dog art object alongside the artist collaboration with Los Angeles electronic dance music producer Skrillex–who is reportedly a fan of the G-Star Elwood denim. This animated video makes an inspiring centerpiece for Spring/Summer 2013, showcasing the brand’s innovative 3D denim design and thoughtful manufacturing process. From cotton to yarn, dyeing to weaving, each step is crucial to the construction of quality fabric, and G-Star expresses this best with their passionate craftsmanship.
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