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Jack Spade was launched with the aim to make bags that were both utilitarian and stylish via the use of alluring material over timeless designs. Constructed with the bohemian traveler in mind, the New York imprint’s latest campaign features indie filmmaker Josh Safdie who takes on an urban exploration with a range of totes, briefcases and canvas backpacks. Somewhat disorderly with odes of comical elements, the campaign shows the Sundance/Cannes artisan represent the quirky sensibility of Jack Spade as he cruises through town with his life belongings - paint utensils, analog radio, and the obligatory ”Your Infinite Power To Be Rich” tome. The 2013 spring/summer collection is now available via the Jack Spade online store.

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