THROUGH THE LENS: Atiba Jefferson

Los Angeles-based photographer Atiba Jefferson’s work doesn’t strictly fall into one category.

By
Arts
4,831 Hypes 0 Comments

Los Angeles-based photographer Atiba Jefferson‘s work doesn’t strictly fall into one category. Encompassing the realms of music, fashion and sports, Jefferson’s replete resume sees a  variety of publications and commercial campaigns for the likes of Nike, Pepsi, Mountain Dew and adidas, while a tenure as a staff photographer for the LA Lakers and Transworld SKATEboarding only affirms his talent with sought-after labels. In this episode of THROUGH THE LENS, we focus on Jefferson’s footing in the skateboarding world. A founding member of The Skateboard Mag, Jefferson’s long played role in the participation and documentation of the sport, garnering numerous photos that capture the likes of Andrew Reynolds, Eric Koston, Jason Dill and Tony Hawk in the midst of trickery, while also providing a scope into the rugged nature of the sport and the lifestyle that shapes it. Following from a self-titled exhibition this summer, Jefferson returns to Los Angeles’ HVW8 Gallery with his current exhibition “SORRY FOR NOT SHOWING ART,” taking place from now till December 15.

A picture is worth a thousand words — at least that’s how the old saying goes. Our latest feature THROUGH THE LENS aims to see the world through the lens of various creatives. Be it a professional photographer, a blogger, a creative director, or just a fashion designer who happens to have an affinity for taking pictures, each photo set offers a glimpse into the frame of those individuals who have captured a very unique moment in time. In place of textual interviews or written pieces, THROUGH THE LENS is a visual interpretation and platform for those who have a story to tell. A picture’s worth a thousand words? Enjoy the read.

 

Read Full Article

What to Read Next

Nike Air Max 90 Current Jacquard Laser Crimson/Dark Grey
Footwear Fashion

Nike Air Max 90 Current Jacquard Laser Crimson/Dark Grey

Following yesterday’s premiere of the Air Max 90 Current “Night Factor,” Nike returns with a brand

CLIFF DWELLER For CYDWOQ
Footwear Fashion

CLIFF DWELLER For CYDWOQ

CLIFF DWELLER recently paid homage to Burbank’s long aviation and film production heritage with its

An Exclusive Look at the BAIT x ASICS Gel Lyte III “Basics Model-001 Vanquish”
Footwear Fashion

An Exclusive Look at the BAIT x ASICS Gel Lyte III “Basics Model-001 Vanquish”

After bringing you a preview of BAIT’s upcoming collaboration with ASICS, today we’ve got a full


Ray-Ban Wayfarer Leather Edition
Fashion

Ray-Ban Wayfarer Leather Edition

The iconic Ray-Ban Wayfarer frame receives a material upgrade today with an entirely new leather

Kate Moss for Playboy's 60th Anniversary Issue
Fashion

Kate Moss for Playboy's 60th Anniversary Issue

Never known to shy away from flaunting her million dollar assets, English model Kate Moss helps

10.Deep Sale on PLNDR
Fashion

10.Deep Sale on PLNDR

Online streetwear retailer PLNDR is currently holding a sale on select items from New York label

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.