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Brooklyn-based digital media company Blue Chalk presents a visual storytelling piece about David Fung and Yena Kimstart’s canine fashion line, which was launched earlier this year. This five-minute visual breaks down how the couple started a simple dog fashion blog and Tumblr page featuring their Shiba Inu, Bodhi and how it exploded into to a full-time business that urged the duo out of their jobs in the design and fashion industry. Peep the video above and look for more from David and Yena, who will be releasing a book — Menswear Dog: A Dog’s Guide to Being a Man — in the forthcoming months.