Kanye West recently took to Chicago’s Morning Riot to discuss a variety of topics including his recent trip to adidas‘s headquarters in Herzogenaurach, Germany. Speaking on the subject, Kanye West talks about the progress so far, stating “We designed the entire women’s collection. We designed the entire men’s collection. And we designed 20 shoes. We coming in September and it’s about to be a paradigm shift.” Afterwards, Kanye goes on to talk about Nike’s practices when it comes to getting its product in retail stores, stating “You need to hear this in Portland. Listen at the Nike Campus, that methodology, that’s not going to work. All of this leveraging and extortion is not going to work now because I’m at adidas. The game is flipped now. There’s nobody you can run to and nowhere you can hide right now.” Check out the interview in full below and let us know what you think.
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