Pharrell Joins SpongeBob SquarePants for ICECREAM's 2013 Capsule Collection

The whimsical characters of Nickelodeon’s SpongeBob SquarePants cartoon have long been considered household names to children, teenagers and even adults — Pharrell Williams is one of them. Having recently left an imprint on Theophilus London’s LVRS label, Pharrell employs the yellow and porus sponge along with his slow-witted starfish friend for a 2013 fall/winter ICECREAM capsule collection. Catching up with the Billionaire Boys Club co-founder in New York, we learn of how cartoons played a vital role in Pharrell’s life while growing up, how he first got introduced to SpongeBob, and why ICECREAM took the time to collaborate with the lovable character. Watch the video above for a shared lesson on originality and the deeper meaning behind SpongeBob SquarePants.

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