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Apollo 13 Captain Jim Lovell was one of the important faces of Cole Haan‘s recent “Born in 1928″ campaign, helping reinforce his position in popular culture by donning a poignant pair of Silver LunarGrand Long Wingtips. Cole Haan look to pass on the wealth by extending the opportunity to 13 lucky winners who will be gifted an exclusive and customized pair of the same shoes worn by Lovell. Each of the winners will have their names etched into the heel of the shoe. Visit ColeHaan.com and Cole Haan’s Facebook page between October 4 and October 31 for more details. For the regular release, they will be available at select Cole Haan retail locations and online at Cole Haan with a retail price of $268 USD.