BEAMS PLUS 2013 Spring/Summer Collection

For Spring/Summer 2013, BEAMS PLUS looked to its origins, to the Japanese label’s debut collection

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For Spring/Summer 2013, BEAMS PLUS looked to its origins, to the Japanese label’s debut collection from 1999 that was inspired by “old American traditional wear.”  Divided into four basic American uniforms — military, workwear, American traditional and sports — the collection is a catalog of Americana impressive for its breadth and reproduction of authentic details. Meanwhile, updates in the form of colors, patterns and prints — along with the lookbook’s deft styling — keep the garments from becoming museum pieces. The entire BEAMS PLUS 2013 spring/summer collection is available for pre-order now online.

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