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Southern California skate wear label Heel Bruise is back for Fall 2012 with this new lookbook. Specializing in oft-amusing re-appropriations of iconic streetwear logos and typography, the label is pulling no punches with another fresh batch of tees, snapbacks, and long-sleeved fleeces. New to this particular line are also several rugged, and military-inspired button-up shirt jackets, giving a utilitarian alternative to the cheeky graphics. Once you’re done perusing the lookbook, you can shop the line as it becomes available from the Heel Bruise web shop.