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After Microsoft showed off its new logo several weeks ago, mega-retailer eBay has gotten in on the action with a new brand banner of their own. After 17 years with the same multicolored logo – the latest from Lippincott ditches the haphazardly stacked letters in favor of a more traditional layout using Univers Extended typesetting. According to the company, the new logo will go live on the site and appear in advertising and marketing campaigns in mid-October. Leave your thoughts in the comments section below.