ASOS Black and Puma have teamed up for a short film titled “Os Pixadores.” All signs seem to indicate that this film will feature the graffiti scene in Sao Paolo, Brazil — home to world-renowned Os Gemeos. Cuing up the idea of radicals in a mass society, and perhaps taking some aesthetic pointers from Romain Gavras (who most recently directed “No Church in The Wild”), the film looks to be the start of a new campaign. More details will follow as they surface.
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