As adidas Basketball documents Derrick Rose‘s return from this spring’s season-ending ACL tear, the brand is set to introduce a new commercial coinciding with its “The Return of Derrick Rose” series. Entitled “Wake Up” and teased here, the commercial captures the shocking disbelief of the Chicago fans following last season’s injury and looks forward to the future as the Windy City comes back to life with Rose’s return to the court. Shot in various locations across the city of Chicago and featuring cameos by Derrick’s brother Reggie Rose, Chicago sports anchor Dan Roan and Kevin Harlan’s in-game call from the game 1 TNT broadcast, “Wake Up” will premiere in its entirety next week as adidas officially launches the D Rose signature collection and the adidas Rose 3 on October 4.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.