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Having a longstanding relationship with an assortment of brands, as well as a deep understanding and appreciation of apparel, retailer Urban Outfitters releases its first-ever online digital catalog for men. Opting to venture through a different route, the catalog sees the absence of professional models, and in their place, friends and acquaintances lead Urban Outfitter’s inaugural catalog. Shot throughout various areas of New York, photographer Jason Nocito captures the unique style and personality of Curtis Kulig, Wade Oates, Cordell Walcott, and the nine-piece hip-hop collective, Phony Ppl. Displaying some fashionable head-to-toe outfits, the majority of the fall/winter items shown are available now through Urban Outfitters’ online store.

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