The Making of the adidas adizero primeknit

Launching ahead of this year’s 2012 Olympics in London, adidas’s primeknit offered the German sportswear brand its own knitted technology in the context of performance. While the comparisons are undeniable to their counterparts, Nike, and their own Flyknit variation, nevertheless the Herzogenaurach-based outfit present this captivating video of the production process. Meticulously constructed, watch the process from start to finish in this short as the shoe was released to the tune of 2,012 examples at the adidas pop-up shop at 10 Newburgh St. in London late last month.