Odin for the Shops at Target Collection Preview Video
Widely regarded as owners of one of the best menswear stores in New York, Odin, Eddy Chai and Paul
Widely regarded as owners of one of the best menswear stores in New York, Odin, Eddy Chai and Paul Biradi announced earlier this year that they would be working on a collaboration with The Shops at Target, part of a larger contingent of small boutiques that will create affordable collections with the massive retailer. Today, we get a preview of Odin’s upcoming collaborative offerings — plaid shirts, navy and black jackets, and accessories — courtesy of an exclusive video from Esquire. Watch as the retailers-turned-designers discuss their love of layering, pattern and texture, as well as a few specific looks they are excited about releasing, and stay tuned for more information on the collaboration in the near future.