Widely regarded as owners of one of the best menswear stores in New York, Odin, Eddy Chai and Paul Biradi announced earlier this year that they would be working on a collaboration with The Shops at Target, part of a larger contingent of small boutiques that will create affordable collections with the massive retailer. Today, we get a preview of Odin’s upcoming collaborative offerings — plaid shirts, navy and black jackets, and accessories — courtesy of an exclusive video from Esquire. Watch as the retailers-turned-designers discuss their love of layering, pattern and texture, as well as a few specific looks they are excited about releasing, and stay tuned for more information on the collaboration in the near future.
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