Few casual footwear offerings are as lightweight as the whimsical, classics-inspired dual density EVA foam shoes from Native Shoes. In fact, the company’s own motto is “keep it lite.” In this trailer for the label’s most recent advertising and branding push for “The Natives,” viewers are encouraged to chase creativity and become a Native by “stepping out of their own worlds and into someone else’s shoes.” In the meantime, you can shop the current offerings from the Native Shoes web shop, while keeping tabs on the Nativision movement by searching or posting under the #onein7billion hashtag on Twitter.
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