Despite the recent renewal of interest in menswear and shopping for men, one aspect that has remained somewhat archaic has been basics — in particular, men’s underwear. Beneath their well-tailored suits and designer jeans, it is an area of dressing that has often been neglected by guys. Brian Berger, Founder and Chief Executive Officer of Mack Weldon, thinks he has found the solution with his line of undergarments, T-shirts and socks that offer men “a superior, more convenient customer experience driven by great product and an online relationship.” Focusing on fit and function, along with ease of purchase, Mack Weldon’s offerings are constructed from a specially formulated 18-hour jersey fabric that promotes mobility and comfort along with moisture and odor protection. The brand’s commitment to the shopping process also shows in the form of volume-based pricing and auto-replenishment as part of its online purchasing experience. Mack Weldon daily basics are available now at its online store and at select retail locations soon.
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