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San Francisco-based Purist unveils the first installation of its 2012 summer lookbook. Pushing the shop’s house brand with a selection of graphic T-shirts and fleece with well-chosen camouflage accents, typographic insignias and hints of a military inspiration throughout, the collection makes use of safe white and black mock-ups. Catering to the street fashion client with this latest release, Summer 2012 will be offered both in-store and online.

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