Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Settings

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App Store Google Play
Galaxy Store

Trending

  • London
  • Collaboration
  • adidas
  • Guess
  • guess jeans
  • Ozzie Juarez
  • Berlin
  • Exhibitions
Drops Shop

Lana Del Rey - National Anthem (Co-Starring A$AP Rocky)

Lana Del Rey unveils the visuals for her latest single “National Anthem” which sees her star as

Music
654 0   Comments
Save

Lana Del Rey unveils the visuals for her latest single “National Anthem” which sees her star as Jacqueline Kennedy, alongside rapper A$AP Rocky, who assumes the role of husband and former U.S. President John F. Kennedy. The track is taken from her debut album Born to Die and follows on from the teaser she placed online earlier this week. Watch the seven-minute clip in full above.

Read Full Article

What to Read Next

A$AP Rocky and PUMA Turn ‘Don't Be Dumb’ Into a Man City Jersey Dropping This Weekend
Fashion

A$AP Rocky and PUMA Turn ‘Don't Be Dumb’ Into a Man City Jersey Dropping This Weekend
A black and archive gold retail shirt and a sky-blue players-only edition roll out across Manchester on a first-come, first-served basis.
By /
5.7K    0   Comments
Save
A$AP Rocky Revives a Grail From the Archives: The PUMA Suede ’94
Footwear

A$AP Rocky Revives a Grail From the Archives: The PUMA Suede ’94
One of the most coveted versions of the PUMA Suede returns almost exactly as collectors remember it, with only a few subtle additions from A$AP Rocky.
By /
2.2K    0   Comments
Save
Only Bespoke for the Mayers: A$AP Rocky and Rihanna Commission PROLETA RE ART for Baby Rocki's Custom Blanket
Fashion

Only Bespoke for the Mayers: A$AP Rocky and Rihanna Commission PROLETA RE ART for Baby Rocki's Custom Blanket
Following RZA’s lavish fourth birthday bash, the couple’s youngest daughter was spotted keeping cozy in a one-of-a-kind, Japanese-crafted patchwork quilt.
By /
16.7K    1   Comments
Save
A$AP Rocky’s hOMMEMADE Studio Unveils Custom Retro Gaming Console
Gaming

A$AP Rocky’s hOMMEMADE Studio Unveils Custom Retro Gaming Console
The AWGE-backed design imprint expands into the tech space with a RetroPie-powered build featuring vintage styling and a flip-up screen.
By /
5.0K    1   Comments
Save
Rolex Watch Collection Video
Watches

Rolex Watch Collection Video
Known as a luxury brand that likes to let their goods speak for themselves, Rolex unveils a
By /
293    0   Comments
Save
AIAIAI Launches the Capital Headphones
Tech & Gadgets

AIAIAI Launches the Capital Headphones
When AIAIAI initially unveiled its frontrunner, the TMA-1, it had in mind the durability,
By /
579    0   Comments
Save
B.o.B & Taylor Swift - Both Of Us
Music

B.o.B & Taylor Swift - Both Of Us
Directed by Jake Nava, the new video for “Both Of Us” from B.o.B and Taylor Swift follows the duo
By Aymen Ahmed /
200    0   Comments
Save
Fool's Gold Presents Clubhouse Vol. 1
Music

Fool's Gold Presents Clubhouse Vol. 1
Fool’s Gold head honchos A-Trak and Nick Catchdubs roll out their preliminary volume for what is to
By /
215    0   Comments
Save
Winner Announced! Win A Pair of the Nike Air Yeezy 2's from HYPEBEAST!
Giveaways

Winner Announced! Win A Pair of the Nike Air Yeezy 2's from HYPEBEAST!
If you missed your pair the first time around, HYPEBEAST is giving away one pair of size 10 Nike
By /
4.8K    0   Comments
Save
OTHERS by HYPEBEAST: Perfect Japanese Denim by Self Edge
Fashion

OTHERS by HYPEBEAST: Perfect Japanese Denim by Self Edge
Co-owner of both Self Edge Los Angeles and New York, Johan Lam is the latest to be profiled as part
By /
1.4K    0   Comments
Save
Fondazione Pitti Discovery x Stone Island "STONE ISLAND 30" Exhibition Recap
Fashion

Fondazione Pitti Discovery x Stone Island "STONE ISLAND 30" Exhibition Recap
This past week Italian-based fashion label Stone Island held an exhibit highlighting its 30th
By /
297    0   Comments
Save
Maybach Music Group Pop-Up @ Alife NYC Recap
Music

Maybach Music Group Pop-Up @ Alife NYC Recap
In conjunction with the release of its second compilation album, Self Made Vol. 2, the Maybach
By /
368    0   Comments
Save
Meek Mill featuring Rick Ross - Black Magic
Music

Meek Mill featuring Rick Ross - Black Magic
With Maybach Music Group’s Self Made 2 offering burning the stores, Meek Mill and Mr. Rozay offer
By /
147    0   Comments
Save
Urban Skiing in Russia Video
Sports

Urban Skiing in Russia Video
Combining elements of traditional skiing with urban terrain more likely found in parkour videos,
By /
467    0   Comments
Save
XV - Swervin'
Music

XV - Swervin'
While his recent mixtape Popular Culture is still on heavy rotation, X to tha V drops a visual
By /
315    0   Comments
Save
Aesop Japan Stores by Torafu Architects
Design

Aesop Japan Stores by Torafu Architects
Australian skincare brand Aesop has moved into the Japanese marketplace with stores in Tokyo and
By /
267    0   Comments
Save
More ▾