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Co-owner of both Self Edge Los Angeles and New York, Johan Lam is the latest to be profiled as part of i am OTHER‘s continuing coverage of movers and shakers in a variety of different cultural mediums. Discussing why Japan and their craftsman roll out the highest quality denim in the world, Lam points to attention to detail as well as a notable attribute as risk takers as reasons why this is the case. From ideals to hands on manufacturing techniques, Lam and his Self Edge imprint show what ingenuity and admiration can do for the denim market.