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Scott Morrison’s denim hotbed 3×1 presents a brand new way to care for your denim with its very own 3×1 Denim Solution. Used by the brand at its SoHo storefront during its “Wet x 1″ processing, the specially formulated concoction minimizes the bleeding often associated with wet washing while also minimizing the need for dry cleaning. Retailing for $20 USD, the 8 oz. bottle is good for about 15 washes and can be purchased both in-store at the 15 Mercer Street atelier and online.
Source: COOL HUNTING