Kanye West - Lost in the World | Video

Kanye West drops off the visuals for his latest single pulled from the musician’s critically-acclaimed fifth album, My Beautiful Dark Twisted Fantasy. Directed by Ruth Hogben, the Bon Iver/Justin Vernon-assisted offering is a high-energy, black and white affair with sharp cuts, vigorous dancing, and an air of mystery normally associated with visuals for one of West’s numerous projects. London-based Hogben’s previous works come primarily from the world of fashion – including collaborations with Gareth Pugh, Rick Owens, Louis Vuitton, Barneys, Mac Cosmetics and Selfridges.