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Speaking at the PSFK Conference NYC, Outlier co-founder Abe Burmeister describes how a punk-rock ethic helped him go from wanting to create a one-of-a-kind piece meant for personal use when cycling, to a mini-fashion empire that utilizes the web. With no formal training in the manufacturing of clothing, Burmeister’s inspiration took precedent over experience, and the rest is history. What started as a personal need quickly transformed into a thriving business – all created and curated from someone who had aims to “consume” rather than “create.” The video is a candid and often times funny exploration as Burmeister walks the viewer through the hoops he had to jump through.