This month sees John Lewis reveal its fifth exclusive collection designed by Joe Casely-Hayford, one of Britain’s most influential contemporary designers. The ongoing ethos behind the collection is based on a celebration of authentic, modern classic British style and focuses on a streamlined wardrobe for contemporary men who appreciate design, quality and attention to detail. Having established a strong following through exclusive collaborations with some of the UK’s finest heritage manufacturers, Casely-Hayford continues to celebrate craftsmanship and homegrown British manufacturing by joining forces with a new collaborator – British Outerwear manufacturer, Cooper and Stollbrand. While last season’s collection took influence from Eric Newby’s seminal travel book, A Walk in the Hindu Khush, the Spring/Summer 2012 collection is inspired by one of the 20th century’s greatest explorers – the British adventurer Wilfred Thesiger.
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