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The 2012 AT&T MLS All-Star Game on July 25 in Philadelphia will be the world’s first “smart soccer match” thanks to adidas soccer and their miCoach Team Tracking System. miCoach is a platform of devices and software that take performance monitoring technology to the next level. By collecting a player’s movement and cardio data during competition, its aim is to help coaches build a training plan specific to that player’s needs. With speed cells, mobile apps, heart rate monitors and connect for iPhone/iTouch, miCoach has aspirations to make athletic accountability rooted in rock-solid data.