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Storied furniture and lifestyle manufacturer IKEA is entering the world of home entertainment with the unveiling of its “UPPLEVA” line of HDTV systems. The new UPPLEVA line completely disrupts the big box store’s HDTV buying process with a high-dose injection of IKEA genius which features hidden cable tracks, integrated wireless components, and a customizable cabinet design. Employing a 1080p LED LCD screen with 400Hz response time, IKEA understands that a viewing experience should pack the punch of a theater but have a refined aesthetic that is suitable for a well-decorated living room.