If you’re a bit confused, don’t be. You’re probably thinking that we already brought you the visuals coinciding with Neon Hitch’s celebrated single, but oh no — that was merely the clean version, “Love U Betta.” Here we have the explicit aesthetics for “F*ck U Betta.” That’s right — no censorship and a lot more sexy. Press play above to enjoy.
The Boy’s sophomore installment of his NOCTA Manor went down in suburban New Jersey last week; a multisensory collision of ‘ICEMAN’ storytelling with strategic NOCTA touchpoints, we’re taking a closer look at the exclusive retreat.
We recently caught up with Big K.R.I.T. at the Def Jam offices in NYC to explore the world of what many are deeming the “next big thing” in the South. Surrounded by heavy bass lines, rapid drum rolls and shouting vocals, you would think the heavy influence would bare down. Simply not the case. His approach – his own real life. Soulful soundscapes combined with thought-out lyrics, he shares with us the backdrop on his life and how it all came about in his latest mixtape 4evaNaDay.