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Greg Rivera, co-owner/president of Mishka, recently sat down with Grovo for an in-depth chat about viral branding. Touching on the roots of the brand, his inspirations drawn from New York City and being fans of streetwear from the beginning, Rivera recalls all of the fond memories that went into crafting Mishka. For those of you with aspirations to start a company of any kind, we highly encourage you to take 15 minutes out of your day to check out Rivera’s insights.