Over the past decade, UNDERCOVER has become recognized as one of the most influential contemporary brands from Japan. To gain a better understanding of what this celebrated label personifies, we sat down with Matthewzz Ng, a Senior Sales Representative of UNDERCOVER HK, for our Essentials series. Aligning with his employer’s founding sensibilities, Matthewzz is a spiritual man with a love for dark aesthetics and hardcore music, typically of the local Hong Kong scene. Always decked out in UNDERCOVER, he also prefers to sport accessories from JAM HOME MADE. Unlike many of our previous participants, this salesman carries around a collection of subtle necessities that not only represent himself but the brand he works for.
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