hype cog

Part retail concept and part brand, the MTWTFSS Weekday channels some of the creative energies of individual expression to offer an eclectic line of easy-to-wear basics. A spring-appropriate lineup includes monotone T-shirts and button-ups balanced out by select graphics. With stores across Europe, check their website for a full rundown of locations.

Read Full Article

What to Read Next

Ana Locking 2012 Fall/Winter Collection
Urban Noize Presents: Rihanna – Project R (The Audio-biography)
The Roots – Ain’t Gonna Let Nobody Turn Me Around
Amber Rose - Loaded
Miike Snow - Paddling Out
Miguel - Adorn
Load More
 
HYPES is a real time popularity metric informing readers of what is trending