Mishka 2012 Spring Collection Lookbook Teaser

For their Spring 2012 collection lookbook, Brooklyn-based Mishka enlisted New York’s best up-and-coming rappers to display the new offering. Shot in the various boroughs from which each group of rising stars hails, the video introduces viewers to such artists as Children Of The Night (of World’s Fair), Venus X, Left Lerra, Perrion, Mr. Muthafuckin eXquire, and also features more well-known faces like Das Racist, Danny Brown and Action Bronson. And while the video’s main focus is to show off the new offering of springtime garments, it is also indicative of the type of support Mishka continually shows to local talent – a fact should not go unnoticed. The official release date of the new collection is unknown, yet Mishka vaguely reassures that it is coming “like real, real soon.”

Director: Matthew Caron
Producer: Michael Cohn