New Balance Enters Skate Footwear Market with New Balance Numeric

Whispered rumors of a new entrant into the action sports realm have come to fruition as New Balance

By
Footwear Fashion
288 Hypes 0 Comments

Whispered rumors of a new entrant into the action sports realm have come to fruition as New Balance announced today its skate footwear line: New Balance Numeric. Housed under Jaime Thomas’s legendary Black Box Distribution, this deal combines New Balance’s heritage of sport performance with Black Box’s skateboarding sensibilities. Skateboarding has been long protected, perhaps monopolized, by a core group of independently-run companies.

In recent years, as skating has expanded in popular culture (e.g. X-Games, Street League, the Tony Hawk video game series), we have seen the entrance of larger corporate entities into the arena, to the dismay of some skeptical parties. Said corporations, despite their criticism, have been largely successful in popularizing skateboarding as a sport (rather than a lifestyle), and have introduced various technologies to protect a skateboarder’s most useful appendages: the feet. Further, these companies, with the increased backing of respected professionals within the niche, have made a legitimate case for their entrance into the competition for an admittedly profitable audience.

The fate of so-called “core” companies no doubt comes into question, but perhaps entreats these smaller parties to consider their strategies in a market now split wide open–such is capitalism. Only time will tell when New Balance Numeric, or NB#, officially reveals itself on January 4, 2013 at Agenda Trade Show. The team and overall aesthetic are, as of now, a matter of public speculation, but NB# will be exclusively available at specialty skate retailers in July 2013.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

649 Users Online

What to Read Next

Rita Ora - Radioactive
Music 

Rita Ora - Radioactive

It’s been a big year for Rita Ora, the Roc Nation singer from West London closes out 2012 with an

Joey Bada$$ "Pantie Raid" Performance at Splash! Festival 2012
Music 

Joey Bada$$ "Pantie Raid" Performance at Splash! Festival 2012

The Germany based splash! Mag sat down with Brooklyn spitter, Joey Bada$$ after his lively

Kavinsky – ProtoVision | Video
Music

Kavinsky – ProtoVision | Video

Many people were first acquainted with Kavinsky from the Drive movie soundtrack, where he


Chief Keef featuring Lil Durk - Gotta Sack
Music 

Chief Keef featuring Lil Durk - Gotta Sack

Perhaps a leftover track that didn’t quite make the cut, as you won’t find this on Chief Keef’s

GLOBE Graphic Bantam ST "Grandma's Couch" Cruiser Board
Sports

GLOBE Graphic Bantam ST "Grandma's Couch" Cruiser Board

After debuting the Graphic Bantam ST cruiser boards in leopard and camouflage, GLOBE debuts a new

Driving Debut: Porsche Panamera Sport Turismo
Automotive

Driving Debut: Porsche Panamera Sport Turismo

Unveiled earlier this fall to kick off the 2012 Paris Motor Show, Porsche presents a further look

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.