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BEAKER celebrated the opening of its latest flagship store in South Korea on October 25th. Located in Hannam, Seoul, the interior is simplistic, choosing an uncluttered layout that is roomy yet approachable with their use of carved wood and neutral colors while bright yellows and blues accent the space. BEAKER owes its namesake to the laboratory instrument’s use in blending chemical elements to create new compounds, and looks to do just that with contemporary fashion and lifestyle while remaining firmly rooted in an eco-friendly design ethos.