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adidas‘ SLVR line has initiated a new campaign for 2013 spring/summer, releasing a promotional film to celebrate the launch. The film, which shows three subjects in the SLVR’s bold offerings, is a new step for a brand that consistently challenges fashion’s status quo. Edited with heavy distortion, the film highlights a range of printed shirts, trousers, and T-shirts that take advantage of strong patterning and design. While a hint of adidas’ sport heritage can be felt, use of deep brown, dotted white and green separate the range to make a unique offering for the coming season.