South Korean Super Group 2NE1 Invade Shibuya's Infamous Crossing for adidas #Represent
The pulse of the city lies in the individual. It is the unique, the fearless, and unashamed, who
The pulse of the city lies in the individual. It is the unique, the fearless, and unashamed, who create the heartbeat of the whole. As a part of adidas‘s #Represent campaign, the company sent the South Korean super group 2NE1 to take over the infamously crowded Shibuya crossing in Tokyo. The overarching narrative is one of the pop stars walking down the street, hoping to remain unnoticed. However, as the story unfolds, we learn that standing out makes a better statement than fitting in.
