Despite being known primarily as a streetwear label, Harajuku-based PHENOMENON has been veering in a different direction as of late. For its Fall/Winter 2012 “NOSTALGIA” collection, the brand founded by Takeshi Osumi mixed elements of trad with an innovative use of materials and graphics for a fresh take on contemporary men’s clothing. An au courant display of high fashion and street, the colorful collection included patterned outerwear — camouflage and a stunning horse graphic print among them — as well as a variety of revamped button-downs in cotton ripstop, subtly speckled knits and handsome accessories. A strong assortment of high-quality products, a selection of PHENOMENON Fall/Winter 2012 pieces are available now at our online store.
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